My research focuses on the judgment and decision making processes that underlie consumer behavior. I am primarily interested in developing integrative theories of choice by building on ideas from behavioral economics, social psychology, and decision neuroscience. In particular, much of my current work aims to characterize psychological mechanisms such as self-control that are involved in generating preference inconsistencies. Other projects have explored the placebo effects of framing manipulations, the role of anchoring in altruistic decision making, and visceral influences on choice behavior. I largely make use of experimental methods to uncover phenomena that challenge and thus enrich our existing theories.

Email:   banker@mit.edu

Phone:  617-575-9513

Office:   MIT Sloan School of Management
                100 Main Street, Building E62-582
                Cambridge, MA 02142